What the role actually covers
Web development spans front-end interface work, back-end systems and full-stack roles, and the difference between them is not a matter of seniority. Naming which one you need — and which technologies are genuinely essential rather than merely present in your stack — improves the shortlist more than any other briefing decision.
- Building and maintaining web applications or company websites
- Integrating APIs and third-party services
- Fixing defects and handling performance issues
- Deploying and supporting what they build
What has to be true on day one
Separate these from what a good candidate can learn in a few weeks — over-specifying is the fastest way to a brief that returns nobody.
- Working code you can actually look at, not only a CV
- The specific stack your project genuinely requires
- Ability to explain a technical trade-off in plain terms
How to assess the shortlist
Agree a small, paid, role-relevant exercise with your technical lead, and review their existing work with them — ask what they would do differently now. Your technical lead should assess it, not the agency and not a generalist interviewer.
The mistake employers make most often
Listing every technology the company has ever touched as a requirement. It is the most common reason a technical brief returns nobody. Separate what they must arrive knowing from what they can learn in a few weeks.
Salary in the twin cities
PKR 80,000 – PKR 250,000 / month is the typical range for this role in Islamabad and Rawalpindi. Wide band: junior front-end and senior full-stack sit at opposite ends. Confirm level before benchmarking.
Treat this as a starting benchmark, not a fixed figure. Actual rates move with experience, the specific brief and how competitive the skill is at the time of hiring.
Hiring by city
Frequently asked questions
What does a web developer do?
Web development spans front-end interface work, back-end systems and full-stack roles, and the difference between them is not a matter of seniority. Naming which one you need — and which technologies are genuinely essential rather than merely present in your stack — improves the shortlist more than any other briefing decision.
What should we look for when hiring a web developer?
Working code you can actually look at, not only a CV. The specific stack your project genuinely requires. Ability to explain a technical trade-off in plain terms.
How do we assess a web developer?
Agree a small, paid, role-relevant exercise with your technical lead, and review their existing work with them — ask what they would do differently now. Your technical lead should assess it, not the agency and not a generalist interviewer.
What is the most common mistake hiring this role?
Listing every technology the company has ever touched as a requirement. It is the most common reason a technical brief returns nobody. Separate what they must arrive knowing from what they can learn in a few weeks.
What salary should we budget for a web developer in Islamabad or Rawalpindi?
PKR 80,000 – PKR 250,000 / month is the typical range for this role in the twin cities. Wide band: junior front-end and senior full-stack sit at opposite ends. Confirm level before benchmarking. Confirm the current market rate against your specific brief rather than treating this as a fixed figure.
What does Staffly charge?
The standard direct-placement fee is one month of the agreed salary, payable when you hire. Your business pays the salary separately and employs the person directly. Every placement carries a written 6-month replacement guarantee, subject to its conditions.