What the role actually covers
A social media manager owns the content calendar, produces or commissions the creative, and handles the inbound messages that come with it. For many Pakistani businesses the last part is the one that actually generates revenue, because customers treat Instagram and Facebook inboxes as a sales channel.
- Planning and maintaining a content calendar across relevant platforms
- Producing or briefing platform-native creative
- Community management: comments, direct messages and escalations
- Reporting reach, engagement and inbound enquiries
What has to be true on day one
Separate these from what a good candidate can learn in a few weeks — over-specifying is the fastest way to a brief that returns nobody.
- A portfolio of accounts they genuinely ran, with handles you can check
- Response discipline for inbound messages during agreed hours
- Writing ability in the language your audience actually uses
How to assess the shortlist
Look at accounts they have run rather than a slide deck. Ask them to draft three posts for your business and one reply to an annoyed customer comment. Both tell you more than the interview will.
The mistake employers make most often
Treating inbound message handling as an afterthought. If your DMs are a sales channel, say so in the brief and set response-time expectations; it changes who is suitable and what the role is worth.
Salary in the twin cities
PKR 50,000 – PKR 120,000 / month is the typical range for this role in Islamabad and Rawalpindi.
Treat this as a starting benchmark, not a fixed figure. Actual rates move with experience, the specific brief and how competitive the skill is at the time of hiring.
Hiring by city
Frequently asked questions
What does a social media manager do?
A social media manager owns the content calendar, produces or commissions the creative, and handles the inbound messages that come with it. For many Pakistani businesses the last part is the one that actually generates revenue, because customers treat Instagram and Facebook inboxes as a sales channel.
What should we look for when hiring a social media manager?
A portfolio of accounts they genuinely ran, with handles you can check. Response discipline for inbound messages during agreed hours. Writing ability in the language your audience actually uses.
How do we assess a social media manager?
Look at accounts they have run rather than a slide deck. Ask them to draft three posts for your business and one reply to an annoyed customer comment. Both tell you more than the interview will.
What is the most common mistake hiring this role?
Treating inbound message handling as an afterthought. If your DMs are a sales channel, say so in the brief and set response-time expectations; it changes who is suitable and what the role is worth.
What salary should we budget for a social media manager in Islamabad or Rawalpindi?
PKR 50,000 – PKR 120,000 / month is the typical range for this role in the twin cities. Confirm the current market rate against your specific brief rather than treating this as a fixed figure.
What does Staffly charge?
The standard direct-placement fee is one month of the agreed salary, payable when you hire. Your business pays the salary separately and employs the person directly. Every placement carries a written 6-month replacement guarantee, subject to its conditions.