What the role actually covers
A sales executive carries a revenue target and owns a pipeline from first contact to close. The role varies enormously depending on whether you sell to businesses or consumers, whether the cycle is one call or three months, and whether the work is field-based or entirely by phone and email. Those differences matter more than years of experience.
- Prospecting and qualifying new leads
- Product or service demonstrations, in person or online
- Negotiating and closing against an agreed target
- Maintaining accurate pipeline records in your CRM
- Account follow-up and repeat business
What has to be true on day one
Separate these from what a good candidate can learn in a few weeks — over-specifying is the fastest way to a brief that returns nobody.
- Demonstrable selling experience in a comparable cycle length
- Comfort with rejection and consistent outbound activity
- Clear spoken communication in the language your customers use
How to assess the shortlist
Run a realistic sales conversation rather than asking about past numbers. Give them your actual product, a plausible objection, and see whether they ask discovery questions before pitching. Then ask how they would structure their first two weeks; a strong candidate describes activity, not intentions.
The mistake employers make most often
Quoting only the fixed salary while the real package depends on commission. State the base, the commission structure, the realistic on-target earnings and who pays travel costs. Candidates discount vague commission promises heavily, and the strongest ones simply decline.
Salary in the twin cities
PKR 40,000 – PKR 90,000 / month is the typical range for this role in Islamabad and Rawalpindi. Base salary. Commission and travel allowance are usually additional and should be stated separately.
Treat this as a starting benchmark, not a fixed figure. Actual rates move with experience, the specific brief and how competitive the skill is at the time of hiring.
Hiring by city
Frequently asked questions
What does a sales executive do?
A sales executive carries a revenue target and owns a pipeline from first contact to close. The role varies enormously depending on whether you sell to businesses or consumers, whether the cycle is one call or three months, and whether the work is field-based or entirely by phone and email. Those differences matter more than years of experience.
What should we look for when hiring a sales executive?
Demonstrable selling experience in a comparable cycle length. Comfort with rejection and consistent outbound activity. Clear spoken communication in the language your customers use.
How do we assess a sales executive?
Run a realistic sales conversation rather than asking about past numbers. Give them your actual product, a plausible objection, and see whether they ask discovery questions before pitching. Then ask how they would structure their first two weeks; a strong candidate describes activity, not intentions.
What is the most common mistake hiring this role?
Quoting only the fixed salary while the real package depends on commission. State the base, the commission structure, the realistic on-target earnings and who pays travel costs. Candidates discount vague commission promises heavily, and the strongest ones simply decline.
What salary should we budget for a sales executive in Islamabad or Rawalpindi?
PKR 40,000 – PKR 90,000 / month is the typical range for this role in the twin cities. Base salary. Commission and travel allowance are usually additional and should be stated separately. Confirm the current market rate against your specific brief rather than treating this as a fixed figure.
What does Staffly charge?
The standard direct-placement fee is one month of the agreed salary, payable when you hire. Your business pays the salary separately and employs the person directly. Every placement carries a written 6-month replacement guarantee, subject to its conditions.